Four Ways to Increase CTE Enrollment
Posted on January 2, 2020

The US Department of Education published findings on the long-term effect of student participation in career and technical education (CTE) programs. See the data story here.

8 years after high school graduation, those with a CTE focus (2 or more courses in a specific program of study) had higher median annual earnings. Plus, CTE concentrators were more likely to graduate high school and more likely to enroll in postsecondary education.

And yet, while 77% of students had taken at least one CTE course throughout high school, only 37% pursued a CTE focus over those four years.

So how do we get more students to focus on CTE?


Let’s start with perhaps the simplest fix: exposure to your CTE program.

You may have an excellent CTE program offering a variety of career focuses, work-based learning opportunities,  post-secondary incentives, and hands-on skill learning.

Your students (and their parents) simply may not know all that’s being offered.

We’ve seen a whole range of methods to increase exposure that have really worked well. Here are a few:


Here’s where the report showed a wide range of responses (click to expand):

CTE Enrollment based on location

Funding, available classroom space, instructor training, access to technology, and the needs of the particular region…all of these can impact what CTE courses are offered to students.

We’ve seen schools succeed with a variety of methods. The key is to develop a sustainable program that works best for your district and attracts students to enroll.

We’ve seen mobile classrooms shared by multiple rural districts, CTE courses offered at the local technical college, CTE-focused high schools, you name it.

One very simple solution to begin offering more CTE courses is through eLearning. Amatrol has a multimedia, interactive eLearning library that houses over 300 courses.

With access to a computer, students can get a great head start on their CTE development. And the curriculum comes with all the instructor resources you need for easy implementation.


Students that are attracted to CTE programs tend to be more hands-on learners. They’re looking for a classroom experience that will give them real-world knowledge they can directly apply to a career pathway.

Particularly in the skilled trades, hands-on, industry-relevant teaching is crucial. We provide the equipment and curriculum to deliver this level of learning for a wide range of course areas, including:


The report showed incentives offered through the CTE programs polled, with the following results (click to expand):

CTE Enrollment is affected by activity offered
The number of co-op opportunities and postsecondary credit offerings are certainly something to celebrate. We know many schools across the Midwest who are creating more opportunities for students to earn articulated credits and certifications.

But there is more work to be done, particularly in real-world experiences. This would include mentoring from local employers, student-run businesses, and apprenticeship opportunities.

We’ve seen programs use these activities with success, including:

Let’s increase CTE enrollment

We’ve worked with schools across the Midwest to develop the best CTE programs in the US. From small rural districts, to dense urban areas, our goal is to find the solution that fits the needs of your students and community.

If you’re looking to increase enrollment in CTE or bolster your program to provide industry-relevant courses, let’s connect!